Türk Telekom's Strategic Priorities
CORE SERVICES
Growth and digitalisation in the business lines
Strong growth and leadership in retail and wholesale fixed broadband
Provide high-quality and fast internet access nationwide by pioneering Turkey’s fibre transformation
Increase the number of access lines and expand household footprint
Achieve fair market share in the mobile segment by encouraging data usage
Journey to Turkey’s leading digital TV/OTT platform with technological transformation and attractive content
CUSTOMER FOCUS
Redefining the customer experience
A digital and end-to-end redesigned customer experience
Develop customer-oriented, agile working models
Provide personalised offers and content, in addition to digital products and services to enrich the customer experience
EFFICIENCY
Improving efficiency with digitalisation and new operational models
Increase efficiency with digitalisation, virtualisation and new working models
Disciplined management of capital expenditures by focusing on profitability
Be ready for the technological transformation - 5G and next generation technologies
NEW INCOME AREAS
Growth in new areas supporting our main businesses
TV/OTT and ICT/Cloud investments with high revenue potential to support the customer base
Provide accessible cloud/ICT/IoT services for the digitalisation of companies
Create added value with opportunistic initiatives