Strategy

Growth

Increase household reach and unique subscriber base while improving profitability

• Faster FBB take-up and penetration drive Internet Bizden, partnership with electricity companies
• Mobile market share growth
• Increase the reach of TV - Grow wireless HH reach and support mobile
• Synergy offers & cross sell
• Increase reach of decent technology services to mass segment - focus on health, education, security, energy verticals
• Protect access lines

Value creation on top of core

• Drive digitalization in all value chain
• Large scale ICT projects such as smart cities, health campuses
• Consumer focused digitalization (Muud, e-magazine, Tambu, Tivibu Go) and enterprise digital transformation (GE Digital etc. )
• Create value through subsidiaries; Innova (largescale ICT Projects), Argela (R&D and Innovation Center in particular enabling 5G, SDN and NFV commercialization), Sebit (e-education)
• Establish a Capital Venture Company (CVC): Türk Telekom Ventures

Efficiency

• Simple & effective portfolio
• Sales Channels and customer care effectiveness
• Utilization of online and alternative channels
• Rigorous CAPEX management, effective cost control and better utilization of existing assets
• Streamlined organization
• Enable a lean technology - commercialization of SDN and NFV technologies
• Get ready for re-designing fixed & mobile assets

Customer Experience