Strategy
Türk Telekom's Strategic Priorities
CORE SERVICES
Growth and digitalisation in the business lines
Pioneer in Turkey’s digital transformation
Strong growth and leadership in fixed broadband with a focus on fiberisation
High quality / high speed internet access
Priority in gaining revenue market share in mobile
Intensified subscription relationship with households through increased access lines and inclusive product portfolio
Leading digital TV/OTT platform
CUSTOMER FOCUS
Redefining the customer experience
End to end redesigned and digitalised best in class customer experience
Customer oriented, agile working models
Personalised offers and contents
EFFICIENCY
Improving efficiency with digitalisation and new operational models
Digitalisation and virtualisation
Effective cost control and disciplined capital management
Improved organisation and lean technology
NEW INCOME AREAS
Growth in new areas supporting our main businesses lines
Next generation 5G solutions and international collaborations
TV/OTT and ICT/Cloud investments
Accessible cloud/IT/IoT services
Large scale IT projects
Venture capital initiatives
Fintech solutions